Privacy & Security

Introduction

Welcome to LureBolt’s (“LureBolt”, “we”, “us”, or “our”) privacy notice. We respect your privacy and are committed to protecting your personal data. This notice explains how we collect, use, and safeguard your personal information when you visit and use our website and the MyAD app, regardless of where you access it from. It also informs you of your privacy rights and how the law protects you.

This notice is presented in a layered format so you can navigate directly to specific sections. Please see the Glossary at the end for definitions of key terms.

Important Information and Who We Are

Purpose of this Privacy Notice
This notice explains how LureBolt uses and protects any personal data you provide when using our website and app. Please read it alongside any other privacy or fair processing notices we provide.

Data Controller
LureBolt is the data controller responsible for your personal data. We have appointed a Data Compliance Manager to oversee this notice.

Updates to this Privacy Notice
This notice was last updated on 27 August 2024. Please keep your personal information up to date to help us maintain accurate records.

The Data We Collect About You

“Personal data” means any information that identifies you directly or indirectly. We collect:

  • Identity Data: First name, last name, username, or similar identifiers

  • Contact Data: Billing and delivery addresses, email, phone number

  • Financial Data: PayPal transaction IDs, last four digits of payment cards (we do not store full card numbers)

  • Transaction Data: Details of products you purchase and payments made

  • Technical Data: IP address, browser type/version, device info, time zone, plugins, and tracking tech

  • Account Data: Encrypted username and password, purchase history, preferences, feedback

  • Usage Data: How you use our website and products

  • Marketing and Communications Data: Your preferences for marketing communications

We also use aggregated (non-identifying) data such as statistics and demographics.

We do not collect special categories of personal data (e.g., racial/ethnic origin, religious beliefs, health, biometric data) or information about criminal convictions.

If you fail to provide required personal data (e.g., for purchases), we may be unable to fulfill your order.

How We Collect Your Data

When you visit the Site, we automatically collect certain device information, called “Device Information,” such as your browser, IP address, time zone, and cookies installed. We collect this using:

  • Cookies: Small data files stored on your device, often with anonymous unique identifiers.

  • Log Files: Records of actions on the Site, including IP address, browser type, and timestamps.

  • Web Beacons, Tags, Pixels: Electronic files tracking how you browse the Site.

When you make or attempt to make a purchase, we collect “Order Information” such as your name, billing/shipping address, payment method, email, and phone number.

Together, Device Information and Order Information make up your Personal Information.

How We Use Your Personal Information

We use your Order Information to:

  • Process orders, payments, and shipping

  • Communicate with you about your orders

  • Screen for potential risk or fraud

  • Provide marketing or product information aligned with your preferences

We do not change our data collection or use practices in response to Do Not Track browser signals.

Data Retention

We keep your personal data only as long as necessary to fulfill the purposes it was collected for, including legal, accounting, or reporting requirements.

Retention periods are based on:

  • Nature and sensitivity of the data

  • Risks related to unauthorized use

  • Purpose of processing

  • Applicable legal requirements

For details on specific retention periods, please contact us.

Under data protection laws, you have the right to:

  • Access: Obtain a copy of your personal data

  • Correction: Request correction of inaccurate or incomplete data

  • Erasure: Request deletion when data is no longer necessary or if you object to processing

  • Objection: Object to processing based on legitimate interests or direct marketing

  • Restriction: Request limitation of data processing in specific situations

  • Data Portability: Receive your data in a structured, machine-readable format or transfer it

  • Withdraw Consent: Withdraw consent where it is the lawful basis for processing (without affecting prior lawful processing)

To exercise your rights, please contact us.

Usually, there is no fee to exercise these rights. We may charge a reasonable fee or refuse requests that are clearly unfounded, excessive, or repetitive.

We may ask you to verify your identity before processing your request and may contact you for more information.

We aim to respond to valid requests within one month. Complex or multiple requests may take longer, but we will keep you informed.

How Secure Is Your Information?

We protect your data during transmission using Secure Sockets Layer (SSL) encryption. When confirming orders, we only reveal the last five digits of your credit card number. The full number is securely transmitted to the payment processor during order processing.

Please protect your password and computer access, and always sign out when using shared devices.

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